From hard and serious to down-to-earth and social

A big part of Kiliaro's mission is to simplify how we humans share photos between us. For several years, the team behind Kiliaro has been concentrating on the app's basic functionality and cloud architecture. But now it's time for the company to take some important strides for rebranding and design.

As a first step in this process, Kiliaro's departments for product development and design have produced a bottom navigation bar, where the app’s most important features are presented in an easily accessible way. This new menu gives an indication of the re-branding that the service is now undergoing regarding the upcoming social platform.

Updated logo
In connection with this re-branding, Kiliaro is also releasing a new logo. It’s an image that delivers a more social and down-to-earth feeling while reflecting modernity. The essence is in the typography, where the letter “K” here also represents a happy "posing" person.

As Arian Bahrami, Founder and CPO of Kiliaro, puts it: “We are very proud to present the new logo and the rollout of the new design profile. Our goal is an improved user experience, and we also want to convey the down-to-earth and friendly feeling that the upcoming social platform will have at its heart.” 

Kiliaro's social platform is about private photo sharing. The great majority of all the photo sharing today takes place in various chat applications, and a clear platform for the purpose does not yet exist in the world. Here, Kiliaro fills that vacancy with social features where you socialise with your relevant contacts, with photos as the primary tool.

The great name
The name Kiliaro is an abbreviation and was inspired by Mount Kilimanjaro. It’s the world's highest mountain that stands alone - just as Kiliaro does in its positioning. If you break down the name Kilima-njaro, the first part (Kilima) means mountain while the next part (Njaro) is an old Swahili word for bright shining.